CJ Coffaro

Over the past 15+ years, I've led marketing across DTC, Amazon, retail, and omnichannel businesses, helping companies scale by aligning brand, performance, and operational systems into a unified growth engine. At Chai Vision/Lifepro, I've helped scale marketing across DTC, retail, and emerging channels — building strong performance across both Shopify and Amazon ecosystems. This work created the #1 Vibration Plate Company in USA. What drives my work is simple: growth should not come at the expense of profitability — and brand should not exist separately from performance. I focus on: • Full-funnel growth across acquisition, conversion, and retention • Building scalable marketing systems that improve efficiency and long-term value • Positioning, offers, and conversion systems that help brands stand out — and scale • Bridging creative, performance, lifecycle, and operational gaps across marketing teams Alongside my in-house leadership, I founded Clear Strategy, a growth advisory focused on helping brands scale with greater clarity, structure, and operational alignment. I'm also the Founder of Nova Atlas AI — an AI-powered marketing operating system designed to help brands scale faster through unified creative, automation, performance intelligence, competitor and trend analysis, and cross-channel execution. I've also led strategic partnerships and campaigns tied to wearable technology, premium lifestyle and CPG brands, major financial institutions, and national sponsorships including the NFL and Olympic Games.